Blog

2020 Digital Predictions

At the beginning of a new decade one of our strategists, Olly Wright,  peers into the tea leaves of technology and prognosticates. Here are his predictions. Instagram’s looking great Instagram has become the de facto public platform for millenials and Gen-Z, and the brands that court them. It helped create the youngest self-made billionaire, Kylie […]
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Content-driven design: Content first, design second

We asked one of our UX experts 6 questions about content driven-design. Marcela works as a Lead Continuous UX and Design and has joined the Emakina team in November 2018. She is currently responsible for our commerce clients ECCO and Friesland Campina. What is content-driven design? One of the major viewpoints on the design process […]
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Getting that abandoned cart rate down

Shopping cart abandonment: it’s a brain teaser for all online retailers. How do you lower the shopping cart abandonment rate? We discussed the issue, the insights and the solutions with some prominent Dutch brands. Here’s what we examined. Scrutinizing the checkout flow During a multi client session, we investigated checkout flows. Product owners, CRO managers […]
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Digital Wave: algorithmisation, chatbot character development and a sensory online experience

What is the next digital wave, and how will it affect your business? Emakina invited 4 inspiring experts to share their answers with 100+ senior e-commerce professionals on Emakina’s 3rd Digital Wave-event.   With over 15 years’ experience with e-commerce strategy and business development, Jorij Abraham was well placed to introduce and question the four […]
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Digital Proust Questionnaire #8: Seth van der Maas

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? It’s time to take a sneak peek inside Emakina.NL’s MD Seth van der Maas. It’s his turn to answer our Proust Questionnaire, our adapted version […]
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Emakina review: 2010-2019

It sure might feel as if this decade was a long one. Coincidentally, recapping it on your own would take quite some time. That’s why we’ve got you covered on the topics that left their mark. We asked our intern, Iva Filipović, who was the only person still working at the Emakina office between Xmas […]
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B2B Commerce Is Not a Technological Challenge

We asked one of our B2B experts questions about the digital transformation in B2B. Kees works as practice lead B2B commerce and has joined the Emakina Team in 2018. He is currently responsible for our client Royal Friesland Campina. Why do you want to talk about B2B commerce? As often remarked, there are a lot […]
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Co-Creation: 5 Questions Answered

We asked one of our UX experts five questions about co-creation. Jaap works as a Lead UX Designer and has been part of the Emakina Team since 2014. He is currently responsible for our clients Heineken and Omron. When asked why co-creation is so important in the design process, Jaap says: “When we speak about […]
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Why replacing humans with computers might be bad for business

By Olly Wright How effective is digital advertising, really? Doubts are growing within the marketing mainstream about the overall effectiveness of digital advertising. In particular the advertising services provided by the market leaders Google and Facebook. As a test, Proctor & Gamble cut $100 million of their digital advertising budget in Q2 of 2017. The CPG-giant […]
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GDPR, Accelerator of Your Digital Transformation

Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]
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Should B2B care about Black Friday?

Trends in B2C often make it into the B2B environment. So far, Black Friday has not really been one of them. But are times changing? B2B dynamics differ quite a bit from B2C dynamics, but expectations that we have in B2C environments do meander into the B2B world. When offerings, services and deals from B2C […]
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5 Expert Tips on Becoming Omnichannel

Becoming omnichannel is currently on the to-do list for companies in almost every industry. We have asked one of our own experts to explain what it means to become omnichannel and why business transformation is so important. Joy works as a Strategy Director and has been part of the Emakina.NL team since 2017. She has […]
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Emakina.NL takes the modern approach to HR Management with Marlous Helderman

We are pleased  to announce that Marlous Helderman started  as HR Manager at Emakina.NL. Marlous joined the management team, with over fifteen years of experience in the HR field. In the past eight years, Marlous has been working at the Dentsu Aegis Network, after which she had a short adventure at Relay42. We are thrilled […]
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3 Take-Aways from the Selligent Agency Summit ’18

By Kevin van den Bosch Selligent today announced a real makeover…Awesome. Phenomenal. Amazing… It’s fantastic to see how Selligent went through a real makeover in recent months. They attracted a new CEO, COO and CFO, who strengthened the marketing automation company with roots in the Belgian soil, in Hasselt and their HQ near Brussels. The […]
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Digital Proust Questionnaire #7: Anja Cappelle

Emakina Group has rapidly grown in recent years, in part thanks to our managing directors leading the way. But who are these MDs, besides leaders in digital, creative and business growth? Let’s sneak a peak inside their heads with this new series: Emakina’s Digital Proust questionnaires! The Proust Questionnaire has its origins in a parlour game […]
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