Blog

Will Covid-19 durably transform the way we work?

At the end of 2019, Virtual Reality (VR) and Augmented Reality (AR) were still fairly niche technologies. Even in video games, immersive worlds were not succeeding in enticing the general public, despite the release of major titles dedicated to these platforms, such as Half-Life: Alyx and the hugely popular Pokemon Go. But since the explosion of the Covid-19 pandemic in early 2020, which could impact us for quite a while, things have been evolving. We can now expect an increase in the practical applications of AR and VR in our daily lives, on both personal and professional levels. This is exciting news — which we desperately need in these troubled times.
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Big Design Up Front, Emergent Design, or somewhere in between?

Big Design Up Front and Emergent Design are two extreme ends of a single spectrum. In this video, Julien (Sr. User Experience Designer at Emakina.NL) explains both design options for software development. He covers the strengths and weaknesses of both approaches. He believes neither provides the ultimate answer. He explains why it’s somewhere in between. […]
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Happy Social Media Day!

Intro June 30 is the date we celebrate a phenomenon that has unquestionably changed our lives – social media. Whether you view social media as a positive or negative force, its impact on society since the late 1990s is indisputable. It has made an indelible mark on how we interact, communicate and share information with […]
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Preparation is key: 3 tips to prepare for an effective online workshop

All of us were thrown into working remotely, completely unprepared for the pace and scale of the change. We had to quickly adapt to new ways of communication, remote collaboration and managing productivity. Workshops and co-creation sessions are in the core of our day-to-day work. In “normal life” those sessions are built around all participants […]
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How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
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Priya Sonn’s Digital Proust Questionnaire

Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.

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Slow is smooth and smooth is fast; why aligning pace makes sense to enhance your digital acceleration

As the head of Digital Consultancy at Emakina NL, Rob is responsible for making sure that we are able to meet our clients’ needs with relevant services in terms of performance, experience and technology in the digital domain. This means he gets to meet a lot of different clients, from a range of departments and […]
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Brian Solis in Emakina Webinar: in these dark times, be the light

Digital anthropologist and global thought leader Brian Solis shared his ideas with us on moving forward in these extraordinary Covid-19 times, in an exclusive Emakina webinar on 23 June 2020.
The novel economy offers a rare opportunity to identify problems of the old normal and rebuild as a digital-first business. More resilient, relevant and in harmony with the times.
In his award-winning book ‘Lifescale’, Brian Solis invites us to join him on a journey of self-discovery and growth. Now more than ever, his message is important. So, the 8-time bestselling author shared his thoughts on how to find back our balance and master our destinies. People could work less, be more creative, engaged, happy and healthy. This takes a mindful program.
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Getting more from Salesforce

COVID-19 has a major impact on all of our lives, both personally and in the way we do business. This has many implications for your e-business; from changes in customer shopping habits, to increasing customer enquiries.  One thing is certain: things are moving fast and businesses need to be able to react quickly to the […]
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Catch The Marketing Soundwave: From Noise To Voice

Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.

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What is an order management system and why do I need one?

When we talk of e-commerce (or e-business), most people immediately think of web shops. They are the visible, consumer-facing part of the business, and everybody, whether they work in e-business or not, knows what a web shop is and what it does. For the systems behind the scenes, it’s a different story. Not everybody understands the role […]
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Extra Q&A Session with Brian Solis

Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.
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Top 5 attributes of a caring remote culture

How to show you care for your people in times of social distancing? Our Strategy Director Joy shares the top 5 attributes we have amplified since the COVID-19 outbreak. In times of crisis opportunities open up to demonstrate how much you care for your colleagues and the teams you lead. 1. Facilitating a healthy and […]
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The challenges of e-business logistics in times of Corona

Logistics is a complex and challenging area at the best of times – and now, COVID-19 has changed everything. The impact on business is enormous. So, what logistical challenges are retailers currently dealing with – and how? Clearly, the first priority for all retailers is to ensure safety: for warehouse staff, for delivery drivers, for […]
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2020 Digital Predictions

At the beginning of a new decade one of our strategists, Olly Wright,  peers into the tea leaves of technology and prognosticates. Here are his predictions. Instagram’s looking great Instagram has become the de facto public platform for millenials and Gen-Z, and the brands that court them. It helped create the youngest self-made billionaire, Kylie […]
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