Loyalty programs: we all know and use them in our daily life for regular purchases. They usually know us pretty well and for a good reason: they are built to understand our needs and wants and offer us the best experience possible in our customer journey with a brand. That’s why they are particularly accurate […]
Every company wants to design digital solutions with a rich UX. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems in our day-to-day life. Digital solutions […]
Earlier this year, Emakina launched a DXD team to enhance our user-centric approach. Service design is a big part of the team’s offering. They create digital solutions that bring happiness to your user, and they also help your organisation to carry out this change. As today is Service Design Day, we grab the opportunity to […]
Big Design Up Front and Emergent Design are two extreme ends of a single spectrum. In this video, Julien (Sr. User Experience Designer at Emakina.NL) explains both design options for software development. He covers the strengths and weaknesses of both approaches. He believes neither provides the ultimate answer. He explains why it’s somewhere in between. […]
In November 2019, Paris played host to the World Championship Final of the popular online game, League of Legends. The event was broadcast in 16 languages on around 20 platforms and attracted no less than 44 million spectators. Among young people, the popularity of these esport tournaments easily rivals that of the Olympic Games – […]
Steve Munro shares his experience with NFTs.
Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.
As the head of Digital Consultancy at Emakina NL, Rob is responsible for making sure that we are able to meet our clients’ needs with relevant services in terms of performance, experience and technology in the digital domain. This means he gets to meet a lot of different clients, from a range of departments and […]
Regardless of your occupation, you spend approximately 9.3 hours per week gathering information. Hours add up with all the searches you do outside of work, such as finding that recipe you want to make, daily news and new workouts to try. You’ll even go so far as to search for those topics amongst different sources – just […]
When we talk of e-commerce (or e-business), most people immediately think of web shops. They are the visible, consumer-facing part of the business, and everybody, whether they work in e-business or not, knows what a web shop is and what it does. For the systems behind the scenes, it’s a different story. Not everybody understands the role […]
Brian Solis came back to answer a few extra questions about the future of business in a post-Covid world. How can innovation boost businesses through this crisis? The business world is being changed and companies must already adapt to the upcoming post-COVID19 world.