Will Covid-19 durably transform the way we work?

At the end of 2019, Virtual Reality (VR) and Augmented Reality (AR) were still fairly niche technologies. Even in video games, immersive worlds were not succeeding in enticing the general public, despite the release of major titles dedicated to these platforms, such as Half-Life: Alyx and the hugely popular Pokemon Go. But since the explosion of the Covid-19 pandemic in early 2020, which could impact us for quite a while, things have been evolving. We can now expect an increase in the practical applications of AR and VR in our daily lives, on both personal and professional levels. This is exciting news — which we desperately need in these troubled times.

Why replacing humans with computers might be bad for business

By Olly Wright How effective is digital advertising, really? Doubts are growing within the marketing mainstream about the overall effectiveness of digital advertising. In particular the advertising services provided by the market leaders Google and Facebook. As a test, Proctor & Gamble cut $100 million of their digital advertising budget in Q2 of 2017. The CPG-giant […]

Emakina Case Day Inspires Creativity and Collaboration

This summer, Emakina’s Case Day once more proved to be an excellent forum for networking with colleagues, comparing best practices, and reflecting together on vision and technology. Hearts and Minds The 2015 Case Day at the Dolce near Brussels was an intense and enjoyable event, a real content packed roller-coaster. Over 100 people from Emakina […]