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The importance of online marketplaces in a post-covid world

Last year, as lockdowns became the new normal, and consumers were forced to shop online out of necessity, businesses were forced to rapidly change their strategies to digital. Online marketplaces appear to be the biggest beneficiary of this “new normal” as consumers start to replace their regular trips to the stores with browsing shops online. […]

Rituals.com takes home gold at the SpinAwards

Last week Rituals was announced as one of the 19 award winners that went home with a golden ring at the SpinAwards 2019. Rituals.com won in the category: E-Commerce, for the global redesign project. The award is a team achievement that was realized through the collaboration of the Rituals eCommerce team, AKQA (design) and Emakina […]

Why replacing humans with computers might be bad for business

By Olly Wright How effective is digital advertising, really? Doubts are growing within the marketing mainstream about the overall effectiveness of digital advertising. In particular the advertising services provided by the market leaders Google and Facebook. As a test, Proctor & Gamble cut $100 million of their digital advertising budget in Q2 of 2017. The CPG-giant […]

Emakina.NL benoemt Sjoerd van Gelderen en Seth van der Maas tot co-MD’s

Geert Rietbergen draagt op 1 januari 2017 de leiding van Emakina.NL over aan twee huidige directieleden. Hij gaat als Executive VP Asia Pacific de activiteiten van Emakina Group verder ontwikkelen in Azië. CCO Sjoerd van Gelderen en CTO Seth van der Maas worden co-managing directors van Emakina.NL. Sjoerd zal zich focussen op commerciële activiteiten, terwijl […]