Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.
Integrated customer experiences, CRM and e-commerce have become vital in the battle for the consumer’s heart. That is why Emakina and its partner Selligent, global leader in multi-channel marketing, stage a knowledge dinner on March 6th at the Amsterdam ‘The Dylan’ hotel. At the event, both companies want to show marketers and IT experts […]
By Olly Wright How effective is digital advertising, really? Doubts are growing within the marketing mainstream about the overall effectiveness of digital advertising. In particular the advertising services provided by the market leaders Google and Facebook. As a test, Proctor & Gamble cut $100 million of their digital advertising budget in Q2 of 2017. The CPG-giant […]
Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate around […]
European businesses clearly underestimate the potential of gamification. There is a real need to inform them on this high added-value technique, to increase its intelligent use and positive impact. This is one of the conclusions of research on gamification executed by digital transformation agency Emakina. The yearlong qualitative and quantitative study was made possible with […]
Pro Skydiver Joakim AKA Jokke Sommer is one of the best and most experienced skydivers in the world. So, no wonder Cédric Artiges of Emakina/ Applications was excited when this world star visited Emakina’s stand at the Créa Digital Day in Geneva to try out the virtual Wingsuit, created by his team. Together with Arnaud […]
Vandaag delen we ons Digital Transformation Manifesto met de wereld. Hierin beschrijven we twintig stappen die nu essentieel zijn om organisaties klaar te maken voor de toekomst. Digitale transformatie is onvermijdelijk. Het Digital Transformation Manifesto helpt organisaties dit te realiseren. Om mee te blijven doen moeten organisaties zichzelf steeds opnieuw uitvinden. Jezelf aanpassen is dus […]
Where better than in Paris to discuss the future of luxury? And who’s better placed than Emakina to fuel this discussion? Hackers on The Runway 2014 in Paris takes a deep dive into relationships and growth opportunities between luxury and digital economy. And Emakina is the proud and happy partner of the event on the […]