Blog

How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
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How marketplaces will hit B2B. Today, and tomorrow.

Consider this your invitation to the future of B2B commerce. The rise of B2B marketplaces calls for action, B2B expert Kees de Koning explains.

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Emakina review: 2010-2019

It sure might feel as if this decade was a long one. Coincidentally, recapping it on your own would take quite some time. That’s why we’ve got you covered on the topics that left their mark. We asked our intern, Iva Filipović, who was the only person still working at the Emakina office between Xmas […]
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Emakina creates new B2B webshop Bugaboo Business

Bugaboo, the iconic Dutch stroller brand, launches a new online platform for the B2B market: Bugaboo Business. As a digital partner, Emakina is responsible for the design and development in Salesforce B2B Commerce Cloud. With this new platform, Bugaboo addresses the need to serve small and medium-sized retailers quickly and safely. Renewed B2B e-commerce environment […]
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Top Salesforce Service Cloud expert joins Emakina

Emakina further increases its capacity to serve the Dutch and European service market by expanding its Salesforce Service Cloud offering. With the addition of experienced Salesforce Service Cloud Consultant Nathalie Galfrascoli to our team, this confirms our strong leadership in Salesforce Service Cloud implementations.
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What Amazon’s arrival on the Belgian and Dutch markets is going to change

Amazon’s upcoming arrival on the Belgian and Dutch markets is going to stir the two countries’ commerce pot, making some of its ingredients obsolete and adding some new flavours to it. But what will all this change, practically, for users and especially for all the professionals involved in the commerce of goods, be it online or physical stores? Overview of this significant evolution and of the opportunities it presents to brands and distributors.
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5th Global Kentico MVP Award for Emakina’s David te Kloese

David te Kloese is once again awarded the 2020 Kentico Most Valued Professional (MVP) Award. He holds this honor for the 5th year in a row.  The Kentico MVP Award – what is it? Worldwide, only 13 people have been awarded as Global Kentico MVP this year, of whom two in The Netherlands. The Kentico […]
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7 Snapshots from Salesforce Dreamforce

From the first glimpse of the Dreamforest to the applause closing at the last day’s final session, Salesforce once again made Dreamforce a true experience. It is impossible to tell everything, so here are seven snapshots to remember Dreamforce ’19 by.
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Dinner Date: B2B in e-commerce

Go on a dinner date with Heineken – The BLADE and get the insights on their digital transformation story. Meet, talk and learn during the Dinner Date on e-commerce in B2B.

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Rituals.com takes home gold at the SpinAwards

Last week Rituals was announced as one of the 19 award winners that went home with a golden ring at the SpinAwards 2019. Rituals.com won in the category: E-Commerce, for the global redesign project. The award is a team achievement that was realized through the collaboration of the Rituals eCommerce team, AKQA (design) and Emakina […]
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Catch The Marketing Soundwave: From Noise To Voice

Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.

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2020 Digital Predictions

At the beginning of a new decade one of our strategists, Olly Wright,  peers into the tea leaves of technology and prognosticates. Here are his predictions. Instagram’s looking great Instagram has become the de facto public platform for millenials and Gen-Z, and the brands that court them. It helped create the youngest self-made billionaire, Kylie […]
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Should B2B care about Black Friday?

Trends in B2C often make it into the B2B environment. So far, Black Friday has not really been one of them. But are times changing? B2B dynamics differ quite a bit from B2C dynamics, but expectations that we have in B2C environments do meander into the B2B world. When offerings, services and deals from B2C […]
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CaseDay19: celebrating excellence in building digital businesses

Emakina Group’s Caseday19 showed a mature organization uniting 19 offices, confident in serving top companies with high-end digital and marketing services across 3 continents. 24 cases were presented as part of a group award, honoring the almost 1,000 talents in the group executing about 2,000 projects each year.
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Content-driven design: Content first, design second

We asked one of our UX experts 6 questions about content driven-design. Marcela works as a Lead Continuous UX and Design and has joined the Emakina team in November 2018. She is currently responsible for our commerce clients ECCO and Friesland Campina. What is content-driven design? One of the major viewpoints on the design process […]
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