What is ‘Jobs To Be Done’ – and should you apply it?

In the world of Experience Design (XD), Jobs To Be Done is becoming a popular topic. XD strategists promote it as a helpful tool to guide businesses to answer and identify their consumers’ needs. But what is Jobs To Be Done (JTBD) precisely, and how is it useful?   The theory behind JTBD  Every day you encounter a job that needs to be done. It can be big or small, from brushing your […]

The importance of online marketplaces in a post-covid world

Last year, as lockdowns became the new normal, and consumers were forced to shop online out of necessity, businesses were forced to rapidly change their strategies to digital. Online marketplaces appear to be the biggest beneficiary of this “new normal” as consumers start to replace their regular trips to the stores with browsing shops online. […]

Entering China more easily – Emakina’s way into China’s online marketplaces.

Selling on Chinese marketplaces: enormous opportunities. Online marketplaces are a hot topic in digital marketing and with reason. Amongst all the possibilities of digital growth, online marketplaces have a very concrete and tempting one: access to millions and millions of customers worldwide. Let’s take China as an example. Mainly seen as ‘the factory of the […]

NFTs 101 : Talking crypto, minting and early adopters

NFTs or non-fungible tokens are suddenly everywhere. Everyone’s trying to get their heads around this new phenomenon. Because why would people spend millions of dollars on ‘digital collectibles’ that can often be viewed for free ? From breeding NFT cats on CryptoKitties to racing with NFT horses on ZED.RUN to trading artwork on NFT marketplaces – the world has found […]

Clubhouse: must-have social media app or all hype?

Clubhouse is the invitation-only platform that everyone’s been talking about for over a year. But what is it exactly? Is all the fuss really justified or will it end up in the hype graveyard? Let’s take a deeper look.

5 ways loyalty programs help to build a brand-loving community

Loyalty programs: we all know and use them in our daily life for regular purchases. They usually know us pretty well and for a good reason: they are built to understand our needs and wants and offer us the best experience possible in our customer journey with a brand. That’s why they are particularly accurate […]

How to do bias-free UX research for your business

Regardless of your occupation, you spend approximately 9.3 hours per week gathering information. Hours add up with all the searches you do outside of work, such as finding that recipe you want to make, daily news and new workouts to try. You’ll even go so far as to search for those topics amongst different sources – just […]

How to design kick-ass pages and products by simply asking some questions

Every company wants to design digital solutions with a rich UX. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems in our day-to-day life.   Digital solutions […]

Google I/O: a step towards better privacy?

Last week, announcements at the annual Google I/O conference caused quite a stir in the digital sphere. Among the new apps, features and other updates, there was one key piece of information that echoed an announcement from two years ago. The way we deal with user data will completely change in the coming months: third […]

Emakina Wins Dutch Interactive Award for B2B Commerce with Bugaboo

Amsterdam, NL – May. 20, 2021 – Emakina, the global digital agency, is proud to announce it has been named Silver winner at the DIA Awards in the B2B commerce Bugaboo client case. Since 2021, the DIA Awards entrants have spanned the spectrum with the most innovative Dutch companies and recognizable global brands. At Emakina, […]

Esports, the new sponsorship El Dorado?

In November 2019, Paris played host to the World Championship Final of the popular online game, League of Legends. The event was broadcast in 16 languages on around 20 platforms and attracted no less than 44 million spectators. Among young people, the popularity of these esport tournaments easily rivals that of the Olympic Games – […]

RE & QA – the love story behind every successful project

Requirement engineering (RE) and quality assurance (QA) are critical components to ensure product quality. They exist so that all requirements are meeting the client’s wishes. But what is the exact role of requirement engineers and quality assurance testers? And why are they so important in the development of new tools and features? Requirement engineering: turning […]

NFTs from an Artist’s Perspective: the end of art as we know it?

Steve Munro shares his experience with NFTs.

Designing an experience for your entire ecosystem

Earlier this year, Emakina launched a DXD team to enhance our user-centric approach. Service design is a big part of the team’s offering. They create digital solutions that bring happiness to your user, and they also help your organisation to carry out this change. As today is Service Design Day, we grab the opportunity to […]

Recharge Week: mental health and wellbeing at Emakina

Taking care of each other is on the top priority list for Emakinians. It has been embedded in our culture for quite a long time, so it was natural for us to focus on a Mental Health and well-being strategy for the whole company since the pandemic started.  You probably agree with us that Mental […]

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