5 Expert Tips on Becoming Omnichannel

Becoming omnichannel is currently on the to-do list for companies in almost every industry. We have asked one of our own experts to explain what it means to become omnichannel and why business transformation is so important. Joy works as a Strategy Director and has been part of the Emakina.NL team since 2017. She has […]

European Women in Technology 2018

Last 28th and 29th November the conference European Women in Tech has taken place in Amsterdam RAI and Johanna Adamson, Business Analyst, had the pleasure to attend with a few of the awesome women we have working at Emakina.NL. Two days full of inspiration, tech talks, networking and oh my gee, tons of women! Want […]

User Experience = Agencies’ New Core Business

The earth has revolved once more around the sun: we are in 2016 and the Digital Transformation is in full swing. Faced with a world of digital native start-ups, companies with physical operations used to appeal to specialist agencies. Now, though, they are increasingly running their own digital operations. The agencies need to rethink their […]

Burn your bridges: focus on Kodakisation, not Uberisation

Uberisation is the result of a lack of reflection on markets, business models and experiences made possible by digital. It is a lack of innovation, related to products, business models, technology and services. Kodakisation is fear of burning your bridges. It is the fear of transformation, pushing you to stay in the logic of taking small steps. Once you have concluded your reflection on positioning, experience and business models, it still takes courage to burn your bridges to start afresh. To leave behind what you are, to be able to become what you can be. And this is by far the most difficult phase.

Emakina launches the ‘Digital Transformation Manifesto’

Today, Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate […]

Getting that abandoned cart rate down

Shopping cart abandonment: it’s a brain teaser for all online retailers. How do you lower the shopping cart abandonment rate? We discussed the issue, the insights and the solutions with some prominent Dutch brands. Here’s what we examined. Scrutinizing the checkout flow During a multi client session, we investigated checkout flows. Product owners, CRO managers […]

Why replacing humans with computers might be bad for business

By Olly Wright How effective is digital advertising, really? Doubts are growing within the marketing mainstream about the overall effectiveness of digital advertising. In particular the advertising services provided by the market leaders Google and Facebook. As a test, Proctor & Gamble cut $100 million of their digital advertising budget in Q2 of 2017. The CPG-giant […]

Strategische samenwerking met Asiance versterkt Emakina’s positie in Azië

Digitale marktleiders bouwen bruggen tussen Azië en Europa Emakina, een onafhankelijke groep en Europees marktleider in digitale communicatie, en zijn Aziatische tegenhanger Asiance, met hoofdkwartier in Seoul, gaan een internationaal strategisch verbond aan. Een samenwerking die niet alleen de kwaliteit van hun service, maar ook het bereik van hun internationale klantenbestand vergroot. Als pioniers in […]

Emakina Launches The ‘Digital Transformation Manifesto’

Emakina published its ‘Digital Transformation Manifesto’. The document describes the basics of a changing world. It guides businesses that want to undergo a successful digital transformation. The Manifesto is also an urgent appeal to business leaders to give the topic the place it deserves. The Digital Transformation Manifesto helps entrepreneurs to better frame the debate around […]

Emakina ‘Best Agency en Developer of the Year’

Niet één, niet twee, maar NEGENTIEN Horizon Interactive Awards heeft Emakina gewonnen voor internationaal en interactief mediawerk. We wonnen vijf keer zilver, negen keer goud en maar liefst vijf keer de ‘Best in Category’-award. Oh en omdat we zo lekker bezig zijn heeft de organisatie ons ook benoemd tot ‘Best Agency/Developer of the Year’: een […]

Co-Creation: 5 Questions Answered

We asked one of our UX experts five questions about co-creation. Jaap works as a Lead UX Designer and has been part of the Emakina Team since 2014. He is currently responsible for our clients Heineken and Omron. When asked why co-creation is so important in the design process, Jaap says: “When we speak about […]

GDPR, Accelerator of Your Digital Transformation

Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]

Vijf trends voor het aanjagen van service innovatie

Customer experience management, klantgericht denken, de klant centraal, CRM… De stem van de klant zoemt harder dan ooit in de oren van ons marketeers. Logisch ook, consumenten zijn meer dan ooit empowered om hun zin door te drijven en nieuwerwetse merken (Amazon, Uber, eBay) scheppen nieuwe standaarden en verwachtingen die ervoor zorgen dat consumenten niet […]

Digital Transformation:
Do or Die

Vandaag delen we ons Digital Transformation Manifesto met de wereld. Hierin beschrijven we twintig stappen die nu essentieel zijn om organisaties klaar te maken voor de toekomst. Digitale transformatie is onvermijdelijk. Het Digital Transformation Manifesto helpt organisaties dit te realiseren. Om mee te blijven doen moeten organisaties zichzelf steeds opnieuw uitvinden. Jezelf aanpassen is dus […]

Betalen voor maar één ding: rijden

Brandstof, verzekeringen, wegenbelasting, onderhoudskosten, APK en afschrijvingen: een auto bezitten kost een hoop en wordt steeds duurder. Zonde – en helemaal als je ‘m nooit gebruikt. Gelukkig zijn er tegenwoordig zat kostenbesparende opties, denk aan Nederlandse crowdsourcing-initiatieven zoals SnappCar of MyWheels, waarbij je een auto van iemand uit de buurt huurt. Handig: je hebt niet […]

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