July 15, 2014

Emakina wins the Grand Prix of Digital Innovation: 10km Paris Centre Nike

Posted by

Manuel Diaz

What a great week at Emakina! Having just announced the acquisition of the ad agency, Toy, and the prize won at the Deauville Green Awards, now it’s our work for the famed Parisian race, the ‘10km Paris Centre Nike which was is rewarded by the ‘Grand Prix de L’innovation Digitale 2014’.

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More than just a provider of sports kit, today Nike is a brand which delivers an entire running experience. From their shop and through all their communications, using the Nike Fuelband, the swoosh-brand has contributed enormously to the comeback of running… the 10km Paris Centre race is the proof.

To mark the 10th year of this race, Emakina sought to ‘dematerialise’ the race, focusing instead on the experience, starting from the moment of registration, right up until the sharing of the results.
Social, multi-channel and of course, hinged on data collection, the event finally brought together over 6000 runners through the most beautiful streets of Paris.

It is therefore with real joy that we accept the silver award, in the category of ‘Connected life’ of the Grand Prix de l’Innovation Digitale, organised by Petit Web. An added pleasure when you realise the competition received over 400 applicants. Well done to our team, for the great work they accomplished!

To learn more about the winning campaign, see our video below or view the case here.

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