Jan 11 2012

The Mii, SEAT’s eagerly expected newest model makes an original preview appearance at the Brussels Motor Show. Visitors can discover it in augmented reality. SEAT has been a client of Emakina for over a decade. It once more called on the agency team to invent and execute this exciting new campaign.

The Spanish car maker SEAT has increased its investments in digital communications over the last years. During the 2012 Brussels Motor Show, it offers visitors the chance to explore the brand new Mii through a new digital experience, before its official launch later this year.

Teasers and posters in the passage ways of the fair generate additional traffic to the SEAT stand. A team of hostesses with iPads welcomes the public and invites them to make the virtual Mii discovery tour. SEAT fans are  also photographed next to the hot new car, to find their snapshot on the Club SEAT website. They can request additional information and register to be informed first of the car’s release date in our market.

In the following days the application will also be available on the AppStore, for iPhone 4 and 4S and iPad 2. This entire launch campaign, including the activation campaign and mobile applications, was developed by Emakina.

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Dec 30 2011

Nous l’avons gardé secret pendant un moment mais aujourd’hui on peut vous le dire: Bonduelle a choisi Emakina pour développer toute sa stratégie digitale de marque! Après un pitch qui impliquait plusieurs agences, Emakina a finalement été préféré à ses concurrents pour sa solide stratégie et son expérience avérée dans les produits de grande consommation.

Emakina va mettre en oeuvre la présence online de Bonduelle pour les Pays-Bas et la Belgique pour cette marque internationale. Emakina développera une toute nouvelle plateforme de marque avec différentes campagnes d’activation en ligne et s’intéressera plus particulièrement à améliorer la présence de Bonduelle sur les réseaux sociaux. Nos équipes de concepteurs rédacteurs ont déjà écrit des dizaines de recettes au style frais et léger  qui s’inscrivent dans le nouveau positionnement de Bonduelle et de son site internet. Déjà en ligne, le site a donc été entièrement remanié (pour la Belgique et des Pays-Bas) et de nouvelles fonctionnalités seront déployées prochainement.

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Dec 19 2011

We have kept it quiet for a while, but now it can be unveiled: Bonduelle has chosen Emakina for developing their complete online brand strategy! After a pitch which involved several contestants, Emakina was ultimately preferred over its competitors for its strong strategy and extensive experience in fast-moving consumer goods.

Emakina will implement Bonduelle’s online presence for both the Netherlands and Belgium in the same way as for the international brand. Emakina will develop an entirely new brand platform, different online activation campaigns and will especially focus on improving the company’s social presence. Our copywriters’ unit has already written dozens of recipes with a fresh tone-of-voice, and the other texts on the website are now in line with Bonduelle’s new guidelines. The completely revamped website (for Belgium and for Netherlands) is online and new functionalities will be rolled out in steps.

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Dec 16 2011

Emakina defines a new positioning for the famous watch brand Rodania. It puts forward the brand’s family values, its spontaneity and proximity. Rodania is a Swiss brand that has been on the Belgian market for several decades. It is well known with the Belgian public, thanks to its involvement in the cycling world.

It is a brand that is part of everyday life. An accessory one wouldn’t want to miss. A watch that experiences all the good and bad moments together with its owner. A positioning that evokes the simple pleasure of living each moment intensely, of stopping time in order to take some time. To do the things that truly matter. The visuals of the campaign clearly illustrate these pleasures: they show instant moments of complicity between a mum and her daughter or the joy after winning a friendly match with some mates for instance. There are 5 visuals, to be discovered in the coming weeks.

With this campaign, Rodania returns to an aspirational and emotional approach, close to the people, that illustrates the joys and instant emotions that come with the precious moments of everyday life. The positioning is translated into a brand new baseline: (Re)Take time.

This new positioning is illustrated with different actions, including a billboard campaign (bus shelters and Morris) at the end of the year, an insert, print – magazines and dailies -, and POS material, retailer actions and a video to be shown via in-store displays. A special campaign has been made for the ‘Swiss made’ line. It comes with the same baseline and will be used worldwide.

The visuals have been shot by the Belgian photographer Jasmine Van Hevel. She has the gift of telling a story throughout a particular detail and has put all her romanticism and talent to use in order to bring strong emotions. In order to freeze a moment in time… and to allow us to take back time.

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Dec 15 2011

Magnum has always been one of your favorite treats…but with Christmas and New Year around the corner you can’t afford to pile on the kilos? Now, you’ll have no excuse thanks to the  new Magnum Mini Pleasure collection. Mini ice creams for a maximum of pleasure!

Magnum launches its “Magnum Mini Pleasure Delivery Service” Campaign – in the hope of making us feel better about our indulgences! This campaign relies on a personalized delivery system: a delivery boy delivers to you, personally at home, your indulgence. Allowing you to a guilt-free taste of the different existing mini flavours.

To sustain its campaign and spread it, Magnum asked Emakina to develop an online member website. Hence the website where clients can register for the Pleasure Delivery Service. The clients can also, via the « friend selector » of Facebook, select their friends and share the pleasure with them.

To inform the lucky winners of a Pleasure Delivery Service, Emakina has also set up an SMS service that directly sends information to the clients about the delivery date of the Mini Pleasure. Emakina also delivered to Magnum a CMS backend that enable Magnum to download the winners and to plan the best delivery route.

Regarding the formatting of the campaign, Emakina has collaborated with « Square Melon » in Amsterdam, the office is also responsible for the development of the door-to-door system and of the use of the delivery boys.

The success of the campaign was so big that it’ll be relauched in 2012. Be Magnum, think Magnum, and say that a day without pleasure is a wasted day!

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