Nov 30 2011

After the award winning Test-Achats campaign on 50 Lawyers, the consumer association is sounding the alarm once more, with Emakina at its side. Wouldn’t you agree the pricing and service offerings for banking, energy and telephone services in Belgium lack transparency? Well, join the club, then!

Test-Achats now offers the tools to compare providers and decide where you are best served. So a new critical message is launched… No more clowning around! Unless you still feel it’s a smart idea to accept proposals made by clowns, offering a fake smile and a balloon?

This campaign, all kidding aside, raises awareness on an important issue in society. And it offers a tailor made solution to the public. In a few clicks, you can discover the best choice for your telephone, electricity and banking needs. Emakina’s creatives had a field day with this request and created provocative concepts with original visuals. First try outs show an exceptional response, with very high retention and appreciation ratings.The campaign will now be continued in a series of selected media, with Emakina as partner to define this mix.

After the award winning Test-Achats campaign on 50 Lawyers, Test-Achats wanted to add critical note on the obscurity of pricing and services offering in several sectors. Not only that it wanted to give smart tools to the consumers to compare and discover the best options linked to their situations. For telephony, electricity and banking, you can discover in a few clicks where you find the best deal. Emakina had a filled day with this topic and created very provoking concepts with original visuals. To be deployed in media near you very soon !

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Nov 10 2011

Today is usability day. And Emakina can be proud to announce that The Reference, a company of the Emakina group located in Ghent, is the big winner of yesterday’s Usability Awards 2011.

The new website of Infrax, a client of The Reference, won 2 out of 3 first prizes in the awards, making them the star of the evening. It won the First prize in the category ‘General public’ and the ‘Non-profit and e-gov’ category.

The jury composed of experts in usability, created a shortlist of 10 finalist out of 95 user-friendly websites that entered the competition. The public could then choose their preferred usability site.

Over 3000 votes were cast, giving Infrax the clear ‘thumbs up’ with ¼ of the votes.

In the categories non-profit and profit, the jury also evaluates the selection and gives points on 8 criteria. They assess the quality of the homepage, overview and detail pages, navigation and search functions, forms and content, copywriting and the overall impression. Here again, Infrax won the first prize, in the category ‘Non-profit and e-gov’.

The internet agency from Ghent, The Reference, created the new site for the network manager, with the help of AG Consult who were in charge of testing and fine tuning user friendliness.

Infrax clearly chose from the start of the project to make usability a key objective for their new website. A strongly ‘task based’ approach insures the user at one glance finds the right documents, linked to the online visit, for the specific needs related to electricity, gas, sewers or TV connectivity.

The clear home page and topical pages make the site an easy and pleasant tool for any client. By respecting standards and building in horizontal resting points and ‘jump to links’, the site was made even more to the point and intuitive.

Infrax is a collaboration between Interelectra, Iveg, Infrax West en PBE. Infrax manages the good use, maintenance and development of all public canalization related services (gas, electricity, cable television and/ or sewer systems) on the territory of a large number of communities in Belgium.

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Oct 19 2011

Emakina can place six shining new awards statuettes in its international trophy display…

The ‘digital native’ agency won 6 Communicator Awards, five Awards of Excellence and one Award of Distinction from the International Academy of Visual Arts. This prestigious New York based Academy honored campaigns, websites, and video productions made by Emakina with Gold  for Yunomi (Unilever), Schweppes, Microsoft and NGO Close the Gap and with Silver for Baxter’s haemophilia website.

A first Gold Award was for the interactive Community Yunomi for Unilever. This site has become the largest Benelux platform for women and is still growing  in popularity and traffic.

Mona, the Museum of Neverending Art, a project from Emakina.FR, also struck gold. This user-generated artwork attracted over 50 000 contributions and well over 120 000 page views, demonstrating the benefits of Microsoft’s internet Explorer 9  browser.

Another Gold Award was for the new website for Close the Gap, in the NGO Website category. This site combines clear messages with an attractive look and feel, balancing the delivery of serious project information with a user friendly, attractive environment.

For Schweppes, Emakina received two Gold Awards, one in the category ‘video’ for the series ‘Perfect Serve’ and one in the category ‘Rebranding’. Emakina refreshed the sparkle of Schweppes in the eyes of European consumers, giving it a contemporary twist and heightening brand awareness.

The website for Belgian hemophilia patients and the community surrounding them, an initiative from Baxter, received a Silver Award in the Health category.

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms

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Sep 3 2010

De door Emakina.NL ontwikkelde brandsite voor schoonmaakconcern Hago is door de schoonmaak- branche uitgeroepen tot beste website. Het onderzoek is gedaan onder facility managers die zich online oriënteren naar een schoonmaakbedrijf. Hago dankt de eerste positie in de ranglijst vooral aan de goede vindbaarheid van de website. Hago.nl wordt door 57,5% van de respondenten gevonden, en is daarmee met afstand de best vindbare website van de branche. De website maakt vervolgens een goede eerste indruk; ruim 91% van de bezoekers vindt het de moeite waard om na het bekijken van de hoofdpagina verder te klikken. 10% van de respondenten wijst Hago.nl uiteindelijk aan als favoriete website.

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Sep 12 2008

A fruitful harvest for Emakina Group agencies at the WebAwards 2008 :

- “Outstanding Website” for BrusselsAirlines.com. As online sales account now for 30% in the total turnover of this airline company, we’re quite proud to build and manage this e-commerce website that will get new developments in a near future.

- Also in the “Travel” category, our French colleagues of Groupe Reflect received a “Travel Standard of Excellence” for CityShare. This website can be described as a bespoke cityguide that provides local insights (bars, restaurants…) into cities where the Novotel hotel chain is present. All of these “bunches” are brought and commented by users themselves in a “Web 2.0″ spirit.

- In the “Real Estate” category, Immoweb received a “Real Estate Standard of Excellence”. This distinction highlights the long-term relationship we’ve built over the years with the leading real estate portal in Belgium.

- Last but not least, we won a “Consulting Standard of Excellence” for the new international website of consulting company Krauthammer.

On a side note, Emakina is not the only Belgian company rewarded this year by this award competition: the folks at ContactOffice are the recipients of a “ASP Standard of Excellence” for the new Ajax version of their virtual office. Congrats!

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