Emakina - building brand experiences

OFFF Festival 2011, un site 100% Emakina

Jun 10 2011

Emakina est fier de lancer le site de OFFF 2011 qui sera probablement l’un des sites les plus étonnants de 2011! C’est un véritable bébé du groupe Emakina avec une conception créative et intelligente : l’architecture et le design a été réalisé par Design is Dead, les propriétés ont été étendues et peaufinées par Emakina.BE et la programmation PHP a été optimisée Emakina.FR.

Lorsqu’on nous a demandé l’an dernier, si nous étions intéressés pour réaliser  la conception et la création du site web du OFFF festival 2011, nous n’avons pas eu à réfléchir très longtemps. ”Hell yeah!”, a été notre réponse si on se souvient bien. Notre recette : mettre 3 jeunes talents créatifs sur le projet et attendre que la magie se produise, avec un peu d’aide (bon ok ,beaucoup d’aide) de leurs enthousiastes collègues de Design is Dead. Le résultat c’est une création funky et assez fantastique où on est obligé de reconnaitre le travail d’ esprits originaux et talentueux. Barcelone gare à toi, Emakina et Design is Dead arrivent!

OFFF we go!

Jun 9 2011

On Wednesday, 8 June 2011, Emakina Group proudly launched what will definitely be one of the most amazing websites of 2011—the website of OFFF 2011! This is a true Emakina Group baby with intelligent and creative concept, design and architecture by Design is Dead, by extensive tweaking and tuning by Emakina.BE and intense PHP programing by Emakina.FR.

When we were asked last year if we were interested in concepting, designing, and creating the website for the OFFF festival 2011, to be held in Barcelona, we didn’t have to think about it very long. ‘Hell yeah!’, was the phrase, if memory serves. So we put three young, creative talents on the project and waited for the magic to happen, with a little (well, a lot of) help from their eager Design is Dead colleagues. That it did is easy to see: one look at their fantastic funky web creation proves that great and original minds were at work. Watch out Barcelona—Emakina and Design is Dead are coming!”

Emakina launches the site for the Audi A1 Black|White

Jun 6 2011

Audi Belgium offers its clients a special series of the Audi A1. Only 25 cars will be sold. Here’s the Audi A1 Black|White. This collection piece can only be bought online via www.audia1blackwhite.be, a new dedicated site, which has been developed by  Emakina.

The Audi A1 Black|White is a special series that adds a high dose of sportivity to the Audi A1. On top of this unseen look, this series, limited to 25 numbered cars, has plenty of exclusive equipments, such as an iPhone 4!

For this very special occasion, Emakina has developed www.audia1blackwhite.be, a dedicated mini-site on which customers can discover the city car and book it as from 21 June at 11 a.m.

An exclusive car that can only be booked online. A first for the Audi brand in Belgium!

Emakina’s Schweppes team wins CCB award

Jun 1 2011

Lots of shiny happy people at the Creative Club of Belgium Awards last Friday. Emakina had to be there too, of course. And we did not go home empty handed. Together with our client Schweppes, we received a Bronze Award for the 3 “Perfect Serve” spots. The work convinced the jury of our sparkle for Schweppes. They awarded us in the category Design & Craft – Audiovisual Branding.
Congratulations to our client and to Emakina’s Schweppes Team.

A Webby for the Museum Of Neverending Art

May 16 2011

The tandem Design is Dead/Emakina.FR has won the prize ‘Official Honoree’ in the Netart category for MONA, the Museum of Neverending Art. This is a collaborative virtual museum that has been entirely been developed in HTML 5. It has been presented in San Francisco for the launch of Internet Explorer 9 Beta.

MONA, which is designed to be a virtual artistic play garden, has attracted 80 000 unique visitors in its first month. Surfers have contributed to the creation of 50,000 works of art, which has led to over 120 000 viewed pages.

“Microsoft had asked several agencies in the world to let their creativity flow. They all got carte blanche”, explains Frédéric Bojman, the Internet Explorer marketing manager at Microsoft. “The project presented by Emakina.FR and Design is Dead has very quickly attracted our attention because it allows surfers to play with the canvas, and because it illustrates all the technical qualities of Internet Explorer 9, and in particular its speed. And it’s even more interesting because the virtual audience has really played the game.”

This is not a first for Emakina: in 2010, Design is Dead had already won an Official Honoree prize at the Webby Awards for ‘deFilharmonie for Kids’.

 

Emakina launches the Electrabel Mobile application

May 12 2011

Emakina has developed a first application for Electrabel GDF SUEZ Group.

The mobile application gives Electrabel customers fast and personalised access to the ‘Energy line’ customer service. After entering a customer number and preferred language, the user chooses the subject of his question.

The application then gives him the average waiting time to be able to talk to a member of staff, after which he will be automatically put through to the right service.

This new application is part of Electrabel’s commitment to be easily and efficiently accessible to its customers. The application is available for Android and iPhone.

Emakina.FR has a hot plan for Buffalo Grill

May 9 2011

Emakina.FR has developed an innovating mobile experience for Buffalo Grill. It has done so in partnership with Facebook. Buffalo Grill has a hot plan on offer for its mobile customers. This digital experience allows customers who use geolocalisation together with a friend on Facebook to get a free tapas mix.

After having identified the friend who accompanies him, the user has to confirm his physical presence in the restaurant via Facebook. He immediately gets a hot plan coupon that he can trade in via his mobile screen.

Manuel Diaz, Emakina.FR’s president: “For almost 15 years now, we have been stimulating brands to invest in the universe of the social web via a mobile phone. The operations are genuinely innovating and exciting. We are particularly proud to support Buffalo Grill with this new campaign, one of the very first in the genre, that is the perfect combination of geolocalisation and social networks.”

Mr. Evolta’s Green Adventure

May 2 2011

A few days ago, Panasonic launched a new Facebook game called Evolta City. This clever and highly addictive game, concept & design by Design is Dead & development by Sevenedge, is a part of Panasonic’s campaign to promote its new line of revolutionary Evolta batteries.

Wondering how it works? In order to help Mr. Evolta build Evolta City, the first CO2-free city on the Web, you as a player collect power by inviting friends and taking a series of actions to boost their sustainability such as building eco-houses, buying electric cars or building windmills. Simple as that! Well, maybe at face value it is. But make no mistake: this Facebook game is much more than just another Farmville clone. Why? First and foremost, it is an exciting and fun game to play that will keep you busy for hours on end. In addition, the game is very easy to figure out, looks amazingly attractive (how could it not, thanks to our wonderful designers?), and is never ever boring due to the many options and challenges you encounter.

We are very proud to have delivered such an exemplary piece of online gaming!

TV on the Internet

Apr 22 2011

It’s not that Design is Dead actually started a TV station online—but this is close enough (for now): they created the new website of deMENSEN, one of Belgium’s finest TV production companies!

A while ago, deMENSEN asked the online taskforce of Design is Dead to revamp their website. Their main demands? That the website be user-friendly; that it put their portfolio of TV programs—their core business—in the picture; and that its design be understated and sleek.
Needless to say, they gave them exactly what they wanted—and a little more, just a sprinkle of that Design is Dead magic. To put the focus 100% on the programs (which include Blokken, De Tabel van Mendelejev en Low Impact Man) they opted for large visuals and a simple but elegant design, topped by slide navigation for easy and intuitive use…as if the programs themselves were presented on a TV monitor. We think it’s safe to say you will not feel the need to zap away!

Hit the road with Milow

Apr 21 2011

A singer-songwriter such as Milow only feels truly alive when he is on tour, playing his music. A life he wants to share not only with his many fans at home and abroad, but with the music biz pros and random visitors as well. So when he came to Design is Dead looking for a new website that would look and feel ‘real’, honest, and up-close-and-personal to do just that, they were happy to oblige.

Design is Dead presented a very accessible and user-friendly website designed as a continuous road trip, captured in a vintage design based on a snap-shot approach with sketches, notes, scraps, and warm colors and contrasts–but with quite a few perks. On the one hand, social media feeds such as Facebook, Twitter, Flickr, and YouTube were craftily worked into the website design so visitors can ‘digitally’ go on the road with Milow and keep track of him wherever he goes, whatever he does. On the other hand, it provides those who seek it with lots of background information that cannot be found anywhere else, e.g., tour dates, releases, contact information, and more. Or, to quote from his last single: “It’d be only you & me.” At least, that’s how it feels!

 

New website for Axelle Red

Apr 20 2011

Axelle Red just released her brand new “Un coeur comme le mien” album. For this occasion Emakina launched her new website. The website benefits from a fresh new design with the vintage and warm look and feel of the new album.

We also implemented a “bandpage” to her Facebook Fan Page. With this new Fan Page, the artist can customize design, upload and share tracks, videos, photos, and her touring schedule in one and customized tab. That’s for digital part. Emakina has also refreshed all of Axelle Red’s back catalogue in order to re-launch her previous albums in digipacks formats. You can see this work in all the good music stores…including iTunes.

Pigmalion: let the Pig bring out the Lion in you

Apr 7 2011

Emakina has just released a great iPhone application for ING Belgium.

Pigmalion is an Augmented Reality brain-teasing game in which the player has to guess a four colour code in only five tries.

Play this code breaking game and let the funky Pigmalion pig make your talent shine. The Pig will be there to coach and push you to your best score as you guess the right order of the icons. Aim for a high score and test your potential Are you interested in joining this exciting adventure? Maybe the Pig will bring out the Lion in YOU! Now available on the App Store.

The Future of our Mobillity

Mar 29 2011

The European Commission is preparing The Roadmap to a Single European Transport Area, a White Paper on European transport policy. To raise awareness on the future of transport, Emakina produced a short video clip inviting viewers to learn more about the subject by visiting the web site.

The concept of the clip is based on the pages of a book that creates the foundations for the transportation of tomorrow.

Schweppesonality, here’s the making-of

Dec 10 2010

The Schweppes brand is working on a global rebranding, together with Emakina/Agency. Emakina/Agency has now launched the Schweppesonality: an unparalleled activation campaign based on an immersive viral film that uses social media as a booster.

This launch campaign is all about the fans of the brand, charismatic, unexpected and inspiring personalities. In other words: true Schweppesonalities.

The interactive video, which is connected to their Facebook account, invites them to take part in a unique immersive experience: to live as a star during an exclusive photo shoot and to shine on the cover of a well-known magazine.

Now, you can discover the exclusive making-of of this unusual campaign.

Fresh from the Design is Dead kitchen: Njam!

Dec 9 2010

When Studio 100 and superchef Peter Goossens decided to serve their brand new TV channel Njam! with a digital sidedish, they evidently wanted their website rather ‘well done’ than ‘medium’ or ‘rare’. Design is Dead turned out to be the perfect ‘team de cuisine’ for this job! Check out this new creation from their star-studded kitchen: a fresh-looking, userfriendly webspot where you can browse recipes, top-chefs, videoclips, tips and tricks. Plenty of inspiration for healthy snacks, candelight dinners and Christmas feasts!