Dec 7 2011

The German manufacturer of microcars and a long-time customer of Emakina, Smart, has launched a new campaign with the creative help of Emakina to promote their new monthly payments system. The selected media for this action are varied and include bus shelters, large billboards and radio commercials for the campaign launch to bear its fruit.

With the new Smart monthly payments system, having a Smart car for 99€/month becomes reality. Emakina thus imagined a creative campaign which revolves around the idea of budget. The Smart car is shown in situations that involve common daily expenses. For example, the car is placed in-between the words ‘restaurant’ and ‘cinema’ to examplify that a Smart is not really more expensive than those everyday items. The print campaign is accompanied with three radio commercials to ensure an excellent multiplatform promotion for the microcar.

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Nov 23 2011

To communicate with geeks is good, to smartly recruit them is better. Digital native agency Emakina started a tailor made viral HR campaign for Wyplay, to prove this point. Wyplay is a leader in software solutions for TV operators and the connected TV OS provider for SFR, Belgacom and Vodafone.

Wyplay’s corporate DNA is marked by the digital culture of its employees. So it was logical it wanted to adapt its recruiting process to attract the highly specialized profiles it needs. Emakina came aboard to imagine a viral campaign to truly touch its niche communities and invite them to join the force.

The Wyplay campaign will be promoted via forums, blogs and communities for geeks, gamers and developers. It shows the ideal candidate: a talented and resourceful geek who unwittingly holds the future in his hands and has “the force” with him.

Filled with references to science fiction and the geek universe, the site http://jointheforce.wyplay.com tests both the technical skills and the digital culture of the candidates. The clip says it all:

In addition, through smooth integration of the campaign on social networks, the interviews will be conducted live via video conferencing teams at Wyplay. The finalists will be invited to participate in a hackathon held in January with the Wyplay teams. Made famous by Facebook’s Mark Zuckerberg, a hackathon is a contest between candidates to develop the best program. In new technology circles, this type of competition is sometimes used to reveal the best elements in a group of candidates.

Dominique Feral, managing director in charge of marketing Wyplay:

” We are looking for people who are passionate about new technology. In this domain, the length of a CV not necessarily reflects the skills of a candidate. In 5 years time, Wyplay has become a market reference in the TV operator market, by signing prestigious accounts such as SFR, Belgacom and Vodafone. We invent the future. But to be able to do that, we need to be accompanied by the best minds. So we must find the right profiles wherever they are. That’s what attracted us in the approach of Emakina. “

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Nov 10 2011

Emakina has yet another exciting web project online for a client.

bpost asked Emakina’s web team to imagine and implement a registration platform to allow customers to register online to bpack 24/7. bpack 24/7 is a new service that allows customers to collect their postal packs in automatic parcel machines.

This new platform allows external partners to make use of the bpost customer’s data through web services. The web services of this platform are open to bpost Business Clients. It opens up new B2B opportunities for third partners like Ebay. They can from now on use this application for fast and efficient sending of pachages, based on one single memberID.

And the new site also includes SMS services to warn the customers. This service is managed by Mobileweb.

On a more technical note, the site was build and customized with Umbraco CMS. The registration platform contains extra synchronizing web services to communicate with ByBox, who is in charge of the parcel machines. This web application also provides xml-based information to IPEX for the registration card.

See the clip here :

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Oct 24 2011

Emakina invites you to step inside the Geek Ranch and discover a new universe, with new rules.

The first edition zooms in on mobile applications. Mobile is here to stay and is taking over communications. This invasion is created by the consumers, not the corporate world. So they have to adapt and go with the mobile flow…

Check out what Emakina is  cooking up in the Geek Ranch and how Colruyt, Stepstone, KBC Assistance, ING and Belgacom joined the mobile train.

From filling a mobile digital shopping cart to finding a job, from getting your car fixed to playing a game or watching streaming TV… Companies and organisations have to establish themselves in the mobile world, step by step entering into the new reality. Emakina is helping them to not only step aboard the train, but it creates fresh tracks, leading them to exciting new frontiers. Welcome to the Geek Ranch!

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Oct 19 2011

Emakina can place six shining new awards statuettes in its international trophy display…

The ‘digital native’ agency won 6 Communicator Awards, five Awards of Excellence and one Award of Distinction from the International Academy of Visual Arts. This prestigious New York based Academy honored campaigns, websites, and video productions made by Emakina with Gold  for Yunomi (Unilever), Schweppes, Microsoft and NGO Close the Gap and with Silver for Baxter’s haemophilia website.

A first Gold Award was for the interactive Community Yunomi for Unilever. This site has become the largest Benelux platform for women and is still growing  in popularity and traffic.

Mona, the Museum of Neverending Art, a project from Emakina.FR, also struck gold. This user-generated artwork attracted over 50 000 contributions and well over 120 000 page views, demonstrating the benefits of Microsoft’s internet Explorer 9  browser.

Another Gold Award was for the new website for Close the Gap, in the NGO Website category. This site combines clear messages with an attractive look and feel, balancing the delivery of serious project information with a user friendly, attractive environment.

For Schweppes, Emakina received two Gold Awards, one in the category ‘video’ for the series ‘Perfect Serve’ and one in the category ‘Rebranding’. Emakina refreshed the sparkle of Schweppes in the eyes of European consumers, giving it a contemporary twist and heightening brand awareness.

The website for Belgian hemophilia patients and the community surrounding them, an initiative from Baxter, received a Silver Award in the Health category.

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms

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