Feb 28 2012

Emakina and ING have worked together for the implementation of the bank’s new website, dedicated to careers. ING Belgium is always looking for new talent, especially for its IT and commercial departments. In collaboration with Emakina, the company now upgraded its careers website. The site is like a brand new suit, tailor-made, including twenty videos to strenghten the key messages.

With the renewed site, ING Belgium once more confirms its innovative vision, while adressing the wishes of its future collaborators in a more precise and direct way. In 2012, ING Belgium wants to hire about 135 IT profiles and over 300 sales staff for its Retail department. Last year, the company already hired more than 300 profiles both in IT and commercial jobs.

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Feb 28 2012

EMAKINA rejoint le Club des partenaires de Sup’Internet (l’école supérieure des métiers de l’Internet, membre de IONIS Education Group). L’école a ouvert ses portes en septembre 2011 sur le campus technologique Paris – Sud du Groupe IONIS et compte aujourd’hui une centaine d’étudiants répartis entre les 3 spécialisations de l’école : un bachelor Développement et Technologies du Web, un bachelor Création et Design du Web et bachelor Business et Marketing Internet.

L’agence tisse ainsi une relation étroite avec le monde de l’enseignement supérieur pour garantir aux étudiants une insertion professionnelle plus rapide répondant ainsi aux attentes du secteur et du marché européen. L’émergence de nouveaux métiers exige un socle de compétences plus large pour favoriser la capacité des étudiants à innover.

EMAKINA s’engage dans le Club des partenaires de SUP’Internet  auprès d’une vingtaine d’autres entreprises  telles que Microsoft, Bouygues Telecom, Ubisoft, Weborama, Altaïde, aufeminin.com, CPI Venture, Frenchweb, Lov Group, Madmoizelle.com, Melty ou encore Rentabiliweb.

EMAKINA et l’ensemble des membres du Club des partenaires de SUP’Internet s’impliqueront dans la vie de l’école notamment dans le cadre de :

• la participation au conseil de perfectionnement de l’école,
•  la participation directe à la formation par le biais de leurs cadres experts,
•  la participation à la Semaine de conférences entreprises de l’école (12 au 16 mars 2012),
• l’accueil de stagiaires, puis de jeunes diplômés,
• le mentorat,
• le versement de la taxe d’apprentissage,
• la mise en place de bourses d’honneur pour des étudiants en difficulté financière,
• et l’encouragement de l’innovation et de l’esprit d’entreprise au sein de l’école.

Pour Manuel Diaz, Président d’EMAKINA ? « je suis fier qu’Emakina.FR soit l’une des premières agences à rejoindre le Club des partenaires de SUP’Internet. Chez Emakina, nous sommes en effet  convaincus que la perméabilité entre le monde des entreprises et celui de la formation est essentielle au développement de nos métiers, cette conception est d’ailleurs fortement liée à l’ADN du digital. Aujourd’hui, le secteur du numérique représente 30% de notre PIB et est fortement créateur d’emplois en France mais aussi en Europe, c’est pourquoi il faut partager dès aujourd’hui nos connaissances avec les étudiants qui seront les entrepreneurs du web de demain. »

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Feb 27 2012

Inside Digital Media’s new annual digital communication ranking, made with Feweb, once again places Emakina in the number one position in the Belgian agency list. Investments in marketing in 2011 were influenced by the financial crisis, shortages in human resources and reluctance of advertisers. Inside indicates in its February special issue that not all interactive agencies have reacted as successfully to this second crash test in a decade in the market.

For Emakina, the trend clearly had a positive effect. The 375 staff members generated new growth with well over 20 %. The market confirmed that digital marketing has become an unavoidable necessity, and the digital native agency benefits from this conclusion.

Brice Le Blévennec, CVO of Emakina, further states in Inside Digital Media that companies are entering an era of mature online marketing and promotions. Digital budgets went up, replacing spending in traditional advertising, with a swing towards social and mobile projects.

Large companies are rationalizing their approach. A series of large accounts have decided in 2011 to reduce the number of authorized agencies that can work for them, often on a European scale. Others have opted to work with partners who could offer a portfolio of services, improving the coordination of service providers.

Brice Le Blévennec concludes: “Emakina now harvests the fruit of its investments in strategy, creative, social and mobile competences. As a real digital native agency, we are well equipped, staffed and organized to handle the new market demands. We understand the pressures and challenges our clients face and we can help them to respond with smart, efficient communication solutions”.

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Feb 23 2012

Alors que tout responsable marketing ou digital se lève le matin en ne pensant qu’à ça, le point commun de la profusion de buzzword ambiants type SOLOMO, TODACLO ou VULUSU est bien le “mobile”. Cet obscur objet du désir porte en lui l’évidence de son impérieuse nécessité et en même temps tous les ferments de l’échec. Car, j’ose le dire ici, le mobile, ça n’existe pas, tout au moins c’est une vue de l’esprit aussi dérisoire que perverse. C’est un trouble dont vous devez vous garder, autant que la grippe qui sévit actuellement.

La goutte d’eau qui a fait déborder le vase et m’amène à cette prose réside dans cette magnifique infographie sur le m-commerce. Elle résume bien la belle salade niçoise que représente la notion de “mobile”. Je cite :

• L’émergence de l’iPad
• Les sites optimisés pour mobile
• L’essor des applications mobiles
• L’échange en ligne de coupons de réduction
• La multiplication des QR codes
• La personnalisation des services mobiles
• La géolocalisation
• Le développement de la réalité augmentée
• Le lancement d’outils de reconnaissance vocale
• Ou encore l’application Price Check développée par Amazon

Read the rest of this entry »

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Feb 20 2012

Emakina est l’un des grands gagnants des Interactive Media Awards  avec 2 “Best in Class” et 4 “Outstanding Achievement” .  Ce concours international s’intéresse à l’excellence du web design et du développement et récompenses les personnalités et les organisations pour leurs réalisations exceptionnelles.

 L’Interactive Media Council (IMC) , l’organisme à l’origine de ces awards, est une association internationale reconnue de web designers, développeurs, programmeurs, publicitaires et autres professionnels de l’Internet.

International Crisis Group et Evolta City, Best in Class

Le prix “Best in Class”  est le plus grand honneur décerné par l’IMC. Cette année, The Reference reçoit le prestigieux prix pour le site web d’International Crisis Group. Le projet met en valeur  le caractère sérieux de cette organisation mondiale tout en conservant un style dynamique et une communication ouverte, tout en insistant sur les forces et les valeurs de l’ICG.

Panasonic Evolta City, projet de Design is Dead a également reçu cette haute distinction, dans la catégorie “Community”.  Ce jeu collaboratif  sur les réseaux sociaux a réuni des joueurs de toute l’Europe pour construire la plus grand ville avec zéro émission de CO2 sur Internet.

Le jury a ainsi statué sur les critères d’excellence  de ces deux sites dont l’ensemble de la réalisation a reçu un score presque parfait . Ces deux projets correspondent aux meilleurs standards de professionnalisme, de respect, avec un planning et une exécution impeccable.

Quatre Outstanding Achievements

L’ “Outstanding Achievement” awards est le  deuxième prix le plus élevé décerné par l’IMA. Emakina était sélectionné quatre fois pour  l’international pack of competitors.

La campagne Schweppesonality a remporté le ‘”Lifestyle” categorie. La marque Schweppes travaille sur un rebranding mondial en collaboration avec Emakina. Schweppesonality est une campagne originale d’activation des fans de la marque et leurs personnalités charismatiques, mettant en avant  leurs véritables Schweppesonalités.

SamsungWorld a reçu deux prix dans la catégorie “Community”  et “Consumer Services” . Cette nouvelle plateforme globale est le point de rencontre multicanal pour les clients de Samsung qui peuvent déposer leur opinion, discuter de la marque et de ses produits. Les visiteurs y échangent leurs idées et découvrent des promotions, des goodies et des nouveaux articles dans un système CRM sur mesure avec un environnement dynamique.

50 Lawyers c’est la campagne gagnante  de Test-Achats, dans la catégorie “Professional Services”. Campagne web centré sur les consommateurs, ces derniers étaient invités à déposer leurs plaintes en ligne et partager  leur expérience sur les réseaux sociaux.Cette campagne originale mettait en scène les avocats de Test-Achats dans un camp d’entraînement militaire, se préparant à se battre pour les droits de leurs clients consommateurs.

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Feb 17 2012

Emakina is one of the big winners in the Interactive Media Awards, with 2 ‘Best in Class’ and 4 ‘Outstanding Achievement’ distinctions. The jury of this worldwide contest follows the highest standards of excellence in web design and development and honours individuals and organizations for their outstanding achievement.

The Interactive Media Council (IMC) who created the awards is an international association of leading web designers, developers, programmers, advertisers and other web-related professionals.

International Crisis Group and Evolta City, Best in Class

The ‘Best in Class’ award is the highest honour bestowed by the Interactive Media Council.

This year, Emakina’s The Reference receives the prestigious award for the International Crisis Group Website. The project successfully combines the serious nature of this worldwide organisation with its dynamic, open communication style, while emphasizing ICG’s values and strengths.

Panasonic Evolta City, a project by Design is Dead also received this highest honour, in the category  ‘Community’. The collaborative social media game brought together players from across Europe to build the biggest Zero CO2-emission City on the World Wide Web.

The jury declared both winners excelled in all areas of the judging criteria and achieved a perfect or near perfect overall score. Both sites represent the highest standards of professionalism, compliance, impeccable planning and execution.

Four Outstanding Achievements

The ‘Outstanding Achievement’ awards are the second highest prize bestowed by IMA. Emakina was selected four times out of the international pack of competitors.

The Schweppesonality campaign won in the ‘Lifestyle’ category. The Schweppes brand is working on a global rebranding, together with Emakina. Schweppesonality is an original activation campaign about the fans of the brand and their charismatic, unexpected and inspiring personalities, true Schweppesonalities.

SamsungWorld received the award in the category ‘Community’ and ‘Consumer Services’ website.  This new online meeting point for Samsung clients channels all opinions and discussions on Samsung and its products towards one, dynamic environment. Visitors exchange ideas and discover promotions, goodies and news items, in a tailor made CRM system.

50 Lawyers last but not least is the winning campaign for Test-Achats, in the category ‘Professional Services’. In a web centric campaign eco system, consumers were invited to file their complaints online and share their experience in social media. The original campaign showed TestAchats/Test-Aankoop lawyers in a military training camp, preparing to fight for the rights of their consumer clients.

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Feb 16 2012

The combined positive energy of Electrabel, Group GDF SUEZ and Emakina truly starts to create communication sparks. Electrabel launched its new consumer website, introduced a new version of the Electrabel Energy Manager and produced a practical new mobile application for this Energy Manager service.  All ‘signed’ Emakina.

Electrabel, the first energy provider in Belgium, is a long-standing client of Emakina. About one year ago, a new pitch was launched and Emakina came out of this contest as the winner: the agency was named preferred supplier of Electrabel. New in this relationship was that the mission would include social and mobile media, besides web activities.

• Energy Manager

Electrabel helps its customers to reduce their energy consumption and environmental impact. So it wanted to offer its customers a new service that could make them true partners in this valuable effort. The Energy Manager allows them to fine-tune their energy actions and reduce gas and electricity consumption.

In the application, customers fill in their gas and electricity consumption. They then receive a clear analysis, with state-of-the-art bar charts and graphs indicating their energy history. They can also opt for data in a list format, of course. This information is the starting point for improved energy management, with a coaching support, offering practical tips and insights.

The Electrabel Energy Manager is also available on iPhone and Android. It targets both residential and small office/home office clients. For users on the move, the Energy Manager app is the perfect addition to the Energy Manager website.

• Spreading the word

Emakina is also the partner for Electrabel’s web activation campaigns, including promotion and bannering actions. The campaign now starting will highlight the launch of the new online application for residential customers. It will also introduce the other mobile applications, Electrabel Mobile and Electrabel Energy Manager for Professionals. Banners in different formats are placed on key Belgian portals and news websites. Objective is to generate traffic to the different Electrabel websites and apps. The tools are really handy and valuable, so this promotion really is worth the energy!

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Feb 14 2012

Offrir un cadeau pour la Saint Valentin c’est souvent une mission ardue, on a plutôt décidé de fêter la sortie de Il était une fois une fois qui sort demain sur les écrans français. Un film qui célèbre l’amitié franco belge à laquelle nous tenons tant au sein du groupe Emakina.

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Feb 10 2012

Clinique, the leading American brand of dermatologist-developed cosmetics and its digital agency Emakina once more offer a nice surprise to beauty lovers. Clinique introduces its new tool for women, that helps them select the best suited foundation for their skin type. Each beautifully crafted Clinique skin care and makeup product is allergy tested and 100% fragrance free.

The website allows users to connect via their Facebook account. Once the visitors provide access to their pictures, the Clinique ‘advisor’ asks two quick questions about their skin type and possible makeup problem. The answers help to define the perfect foundation, matching the different characteristics of each beauty. The tool now proposes the ideal foundation solution, together with a beautifully adapted picture, adjusting contrast and light, and nicely framing the result in a real star lodge setting. The ‘star photo’ offers a glimpse of the beauty effect the correct foundation will create.

This original campaign already proves to be a great success, with over 3000 registered participants. Clinique’s pages on Facebook for the Netherlands and Belgium have already attracted more than 18.000 members, making it a real beauty forum. Clinique believes that every skin can be great skin. The new tool is once more a new step towards that goal!

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Feb 7 2012

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Feb 7 2012

The cosmetics brand Clinique has just launched its new e-commerce site for the Netherlands, with the support of its digital partner agency Emakina. The Belgian e-shop is announced to follow in a few weeks.

Clinique is a prestigious American brand offering a wide range of cosmetics, skin care, makeup and fragrances. Each Clinique skin care and makeup product is allergy tested and 100% fragrance free –  crucial in a world where allergies have been labeled the modern epidemic. All its care and makeup products are based on a dermatological heritage: adapted to each skin type and its needs for unparalleled comfort. Clinique has become a symbol of personalized beauty around the world.

The e-commerce business is currently booming: in Belgium, for example, the number of online sales rose by nearly 24% between 2010 and 2011. More and more brands are starting their own online sales service and are moving towards integrated solutions, such as Clinique’s e-commerce site, developed by Emakina.

The Clinique website for the Netherlands has been fully revised and rejuvinated. New headers create added content value to the home page and many other pages. Emakina really did a full website makeover, establishing a direct relationship with the client, inviting female or male visitors to directly buy all products online there and adding some “web exclusives”, all with delivery in 3 working days.

The new site also provides many tips to help the fairer sex choose wisely and direct every person to the product that truly matches him or her. This advice is related to beauty and skin care. It also includes a tool to make your own skin analysis, before proposing the best suited solution.

For the launch period of the site, customers are offered free shipping of the products, plus a free range of samples for their first order.

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Feb 7 2012

The Reference kicks off 2012 in full swing, with a new logo and new website. The full service web agency located in Ghent grew rapidly in recent years, both in size and services. The new corporate identity shows the company clearly wants to keep this momentum going. So it’s not without pride the new logo, a corporate movie, a completely revamped website and a corporate web app are presented to the world.

Keep reinventing yourself

The Reference, part of the listed Emakina Group, launches its new corporate identity.
Anja Cappelle, Managing Director of The Reference: “As a full service internet agency, we follow the latest trends and technologies up close. We need to, in order to offer our clients the best possible service. Your visual identity affects how you are perceived in the market. We find it important to keep reinventing ourselves; our own communication should radiate this idea. Our new corporate identity also symbolizes the major evolution our company is experiencing. The dynamic team of The Reference has grown to 85 web specialists. And they deliver a vastly increased range of services to our customers. So it was high time to zoom in on our own brand, for a change… we’re proud to share our new corporate identity, website and corporate film. ”

A more robust logo, continued in the house style and agency reel

The new logo of The Reference underlines both literally and figuratively the company’s dynamism, its leadership and professional approach. Motion is increasingly important on the net, so a company reel had to be part of the launch. The brand new video illustrates the birth of an idea. The images tell how creative thoughts should be nurtured and how the experts at The Reference add extra dimensions to them, molding them into success stories, together with their customers.

It’s not just Web, it’s (Y)our Business

The agency reel found its permanent place on the new site, developed with Alterian CMS. A clear structure and navigation path help the visitor to quickly discover the expanded services of The Reference. Each page consists of a “fast track”, with the essence at a glance, and a “read more” option, digging deeper into the content. The site proves social media and traditional web pages can reinforce each other: each screen is locked with context-sensitive tweets from various contributors. Numerous cases illustrate the proven experience of the agency. This expertise is also shared in 10 specialized training courses, now underway.

 
Also for mobile users

The Reference chose to unlock its website for iPhone and Android users, by way of an intuitive web app. With simple swipes and taps, the visitor explores all services, events, jobs and cases.

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Feb 7 2012

Emakina.UK a le plaisir de vous annoncer la nomination de Kirsty Weston au poste de Directeur Général. Agence digitale full service mettant l’accent sur l’activation des marques, la création de sites web et d’applications digitales, y compris mobiles, c’est une joint venture entre Emakina Group, premier groupe européen indépendant d’agences interactives, et l’entreprise de conseil en stratégie LOC Consulting, spécialiste de l’exécution de projets.

 « Il importe plus que jamais que les entreprises puissent profiter des possibilités en matière de marketing qu’offrent les avancées rapides dans le domaine de la technologie numérique », a déclaré Kirsty Weston. « Emakina est reconnue comme un des leaders européens de son secteur et un des meilleurs spécialistes dans l’organisation des points de contacts pour ses clients, de façon à développer des expériences de marques qui suscitent l’intérêt des consommateurs. Je suis très heureuse d’aider Emakina à développer sa clientèle au Royaume-Uni, qui comprend déjà des marques de premier plan comme Unilever et BNP Paribas ».

Kirsty a fait ses preuves dans le domaine du numérique, puisqu’elle a occupé des postes de haut niveau dans plusieurs grandes agences et géré des clients importants pendant plus de dix ans. Après avoir passé 8 ans chez LBi en tant que Client partner, Kirsty a établi son propre réseau numérique et, plus récemment, ouvert un bureau londonien pour Five by Five et une agence de communication sociale pour  Lawton Communications. Elle a travaillé avec des clients de tous les secteurs d’activité, mais s’est spécialisée dans les domaines des services financiers et celui des médias & divertissements.

« Entre l’expertise digitale du Groupe et la vaste expérience acquise par Kirsty en agence, nous pensons qu’Emakina.UK va pouvoir offrir au marché des prestations de services pleinement intégrés », dit Peter Osborne, le directeur général de LOC Consulting. « Nous avons apprécié notre étroite collaboration avec Emakina sur des projets qui ont été couronnés de succès comme Truvo, projet durant lequel nous avons, ensemble, développé et réalisé MySite, une “boîte à outils” personnalisable qui permet aux PME de construire leur site internet dans les Yellow Pages en ligne de Truvo, tout en permettant à Truvo de développer sa marque Yellow dans les médias imprimés, en ligne et mobiles. Nous sommes impatients d’aider Kirsty à faire d’Emakina un leader dans l’industrie britannique du marketing numérique ».

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Feb 7 2012

Emakina has today announced that it has become a NetApp Silver Accredited Partner – adding innovative storage and data management to its portfolio of services and solutions.

NetApp creates innovative storage and data management solutions that boost IT efficiency and flexibility. NetApp’s passion for simplicity, innovation, and customer success helps companies around the world go further, faster. With an efficient and flexible storage infrastructure, NetApp provides cost savings and improved business responsiveness.

This move provides Emakina with an enhanced ability to deliver virtualization and storage services to its managed services client base. Emakina will now benefit from having access to NetApp’s complete product portfolio, with the added benefit of access to partner-specific tools, as well as training, sales and marketing programs.

NetApp helps solve the most critical IT and business challenges, while maximizing return on investment.
Emakina is pleased to enhance its storage and data management offering, bringing best of breed technology to its clients.

I’m interested to know more about NetApp / Contact Emakina regarding NetApp products and services.

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Feb 7 2012

Emakina.UK is delighted to announce the appointment of Kirsty Weston as Managing Director. Emakina.UK is a full service digital native agency focusing on brand activation, website building and digital applications including mobile. It is a joint venture between Emakina Group, the leading European independent group of interactive agencies, and management consultancy LOC Consulting, a specialist in project delivery.

“Companies and brands have to relate to increasingly digitally-savvy audiences on their own terms. Emakina has the know-how, the experience and the track record, in leading, accompanying and supporting huge brands on this journey.” says Kirsty. “I’m committed to building on Emakina’s existing UK client base, which already includes major brands such as Unilever and BNP Paribas.”

Kirsty has held senior positions at a number of leading digital agencies, including 8 years at LBi as a Client Partner, and more recently setting up a London office and a social communications agency for Lawton Communications. She has worked with major clients for more than a decade, and although they have spanned most industries, she has specialised in financial services, and media & entertainment.

“Successful joint projects with Emakina, such as delivering MySite for Truvo, demonstrates our expertise in delivering business change and integration programmes combined with Emakina’s extensive experience in digital” says Peter Osborne, Managing Director of LOC Consulting. “We believe Emakina.UK offers a compelling, fully-integrated service delivery solution to the market. We look forward to helping Kirsty establish Emakina.UK as a leader in the UK digital marketing industry.”

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