EuroIA talk: on why we should NOT focus on user experience

EuroIA is the premier European event on Information Architecture: three days of workshops, presentations, panels, and networking opportunities for information architects from across Europe and around the world.

This year, one of Emakina/Architects‘ specialists, Koen Claes, was invited to come share his insights on user experience, and presented a case on why we should NOT focus on it.

A terrific presentation that has been really well received by the audience. If you didn’t get the chance to be there, here it is…